Mass-market beauty brands, capitalizing on consumer enthusiasm for affordable cosmetics and beauty goods, are offering products with the same characteristics or qualities as the popular products of their higher-end counterparts – from less expensive versions of Glossier’s hot-selling Boy Brow grooming pomade to copycat takes on Drunk Elephant’s C-Firma Day Serum.Īll the while, the dupes phenomenon has spawned a seemingly countless amount of blog posts and YouTube videos comparing products from brands like Glossier, Nars, and Yves Saint Laurent to similar ones from more budget-friendly brands, such as Revlon, Maybelline and E.L.F. Just as in the fashion industry, where the replication of higher-priced brands’ wares is an industry all of its own, the beauty market is becoming increasingly rife with “dupes.” Far from a little-known practice, dupes – or cheaper alternatives to higher-end beauty products – have become a mainstay of the $532 billion beauty industry. According to tweets that Charles posted over the weekend, drug store beauty brand Wet n Wild copied “the exact shades and layout” from the $39 James Charles Palette he launched last year with beauty brand Morphe for its new 40 Palette – a reference to the 40 different shades of eyeshadow that are included in the palette, one more than James own 39-shade offering.Ģ0-year old Charles, who first made his name by way of his YouTube channel, stated that “there are only so many colors you can put into an eyeshadow palette” and noted that he is “not claiming to ‘own’ specific colors.” Yet, due to the unmistakable similarities at play, it is clear that Los Angeles-based Wet n Wild copied his palette, he argued.Īccording to CNN, the 40-year old affordable beauty brand “responded to copycat complaints by pointing to a common beauty industry practice known as dupes - cheaper, comparable alternatives to more expensive makeup.” Pressed Pigment: (518 / Rusted / Mary / You’re Kidding / Boutique / Benny / Tune / Bee / Brother / Artistry / Love That / Pinkity Drinkity / Cola / Escape / Single / Skip) Mica, Talc, Calcium Sodium Borosilicate, Phenyl Trimethicone, Ethylhexyl Palmitate, Isononyl Isononanoate, Tridecyl Trimellitate, Magnesium Myristate, Methyl Methacrylate Crosspolymer, Nylon-12, Magnesium Stearate, Silica, Boron Nitride, Polyethylene, Tocopheryl Acetate, Synthetic Fluorphlogopite, Isostearyl Isostearate, Tin Oxide, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol +/- May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007), Manganese Violet (CI 77742), Yellow 6 Lake (CI 15985), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 40 Lake (CI 16035), Red 27 Lake (CI 45410), Red 33 Lake (CI 17200), Bismuth Oxychloride (CI 77163).Įyeshadow: (Canvas / Ringlight / So Good / Halloween / Wig / Tea / Punch Me / Sister / Literally / Shook / Flashback / Face / Code James / 10% Off / No Beans / Spooky / Guac / Hello / Playground / Social Blade / Daddy / Cape Cod / A Cappella) Mica, Talc, Synthetic Fluorphlogopite, Calcium Sodium Borosilicate, Magnesium Myristate, Phenyl Trimethicone, Ethylhexyl Palmitate, Isononyl Isononanoate, Tridecyl Trimellitate, Methyl Methacrylate Crosspolymer, Magnesium Stearate, Nylon-12, Silica, Boron Nitride, Polyethylene, Tocopheryl Acetate, Isostearyl Isostearate, Tin Oxide, Caprylyl Glycol, Ethylhexylglycerin, Phenoxyethanol +/- May Contain/Peut Contenir: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288), Red 40 Lake (CI 16035), Bismuth Oxychloride (CI 77163).Beauty influencer James Charles has called out Wet n Wild for allegedly copying his eponymous eyeshadow palette by way of one of its own soon-to-launch products. Perfect for on-the-go glam, you can create literally any look you can imagine. lt has all the same crazy-good colors and finishes as the iconic original, but in a smaller size. Unleash your inner artist with this mini palette.
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