![]() “Having Brie Larson and the rest of the cast on the promotional circuit could have helped boost the opening to some degree,” Shawn Robbins, the chief analyst at Boxoffice Pro. It doesn’t explain a $100 million difference from the first film. But analysts believe that may have cut off only a few million in initial ticket sales. Marvel) were unable to promote the film due to the SAG strike (which finally ended on Friday). It didn’t help that actors like Larson and her co-stars Teyonah Parris (as Monica Rambeau) and Iman Vellani (as Ms. Ticket sales for “Captain Marvel” were stratospheric in part because it was programmed as a must-see chapter in between two of the biggest movies of all time, 2018’s “Avengers: Infinity War” and 2019’s “Avengers: Endgame.” During a historic year for Disney, “Captain Marvel” became one of seven movies to gross $1 billion worldwide. “The Marvels” wasn’t expected to go higher, further or faster at the box office than its predecessor, which introduced Brie Larson’s Lycra-clad hero Captain Marvel and collected $153 million in its opening weekend. With all the bad buzz, the $220 million-budgeted “The Marvels” may struggle to rebound as the holiday season picks up with the openings of “The Hunger Games” prequel “The Ballad of Songbirds and Snakes” and Disney’s animated “Wish.” Fans want to be among the first to see them to avoid plot twists, cameos and other spoilers. Even in pandemic times, “Black Widow” ($80 million while landing simultaneously on Disney+), “Shang Chi and the Legend of the Ten Rings” ($75 million) and “Eternals” ($71 million) landed far better starts even as the world grappled with a global health crisis.Ī disastrous liftoff is problematic because Marvel movies have become increasingly front-loaded, meaning these tentpoles tend to earn the bulk of their money in the first weekend of release. ![]() “The Marvels” is concerning because it’s the rare misfire out of the gate for the MCU. Marvel has been showing recent signs of wear and tear, but “Ant-Man and the Wasp: Quantumania” and “Eternals” weren’t labeled as disappointments until the end of their theatrical runs. ![]()
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